How to Be More Persuasive0

Learning to be more persuasive will benefit you in your career and personal life. Developing your persuasion skills will improve your ability to influence people to make decisions or agree with your suggestions.

be more persuasive

If you are in the sales and marketing field, it can help you gain more profits because you able to influence more people to buy your products. If you are a supervisor or manager of an organization, having the persuasion skills will enable you to motivate your team to improve their productivity, effectiveness and also attain the company’s objective.

As parents, you’ll find this skill useful. It will enable you to gain better cooperation from your kids.

How to Be More Persuasive – 10 Tips

1. Improve Your Communication Style

Understand that everyone has a different and preferred style of communication. Some people prefer to listen. Some of them would want to see what you have to offer. There are many people who make decisions based on their emotions.

When you know their preferred communication style, you will know how to persuade them. If you are presenting your ideas to a group of people, combine all so that you can affect the masses.

2. Use Language that Stirs Emotions

Using the appropriate words and wording them is a certain manner can stir people’s emotions. Most people value their families, safety, security and relationships. And people like to hear things that they are passionate about and topics that can enhance their esteem, confidence and prestige. So when you speak or write, use language that appeal to their feelings.

You can also use metaphors to enable people to relate to what you are talking about. An example of a metaphor is something like, “Life is like a game.” There may be times when the use of slang, lingo and abbreviations can help your listeners feel at ease and relaxed.

3. Reduce the Word “I”

Reduce your usage of the word “I.” When you consistently use “I” in your conversations or writings, people assume that you are self-centered and care more about yourself than their interests. Use “I” if you want to tell a personal story and want to encourage and motivate people. Otherwise, when you are writing a persuasive letter, delivering a speech or talking one-to-one, use pronouns such as “You, Yours, We, Us and Ours.”

4. Tell Stories

be more persuasive tell stories

People are lazy to think. Storytelling allows them to open up their minds to picture a situation or an event. You can narrate a good story or use humor to expand your listener’s mind. An inspirational story can motivate people to take action. You can use humor and wit to make others feel comfortable. It also interrupts thought patterns.

To find good stories to tell, read biographies and inspiring and success stories. Keep updated on events for additional material to share with your listeners. People in general do not like to read and by sharing your vast storehouse of knowledge and stories, you appeal to them. You become believable and it helps you improve your influence and persuasion skills.

5. Show the Benefits

If you want to persuade people to buy something from you, to behave in a certain manner, to act or think differently, show them the benefits. Tell them what’s in it for them. Let them see what they will gain. Persuade them to see the reasons or the “why” they must change, act, buy or do as you suggest.

6. Use Visuals and Images

The phrase “a picture is worth a thousand words” still holds true. Advertisers use colorful images to influence you to buy their products. Use the same strategy to become more persuasive. Include images and sketches to evoke your listener’s emotions and imaginations.

7. Present Evidence

Your words become more believable if you present evidence in the form of anecdotal claims, expert opinions or statistics. There are people who want to see proof. People also have the need to be a part of a group. So make use of this knowledge to influence them.

8. Make a Great First Impression

Your personality, charisma and attitude are contributing factors to your ability to persuade. People make an immediate decision to like you or otherwise from the first few seconds when they meet you. Make a good first impression and you will build instant rapport.

9. Give Before You Take

Allow the law of reciprocity to work to your advantage. You can give money, time, a gift or a commitment. It depends on what you are offering. Listening attentively is also a gift. It is a gift of friendship. It shows that you are interested in others.

Before other people will listen to you, you must listen to what they have or want to say. People need attention and by giving what they need, you become likeable. When people like you, they listen to what you are saying and they will agree with you.

10. Improve Other Related Skills

Work on improving your verbal and non-verbal communication skills. When you can communicate effectively and understand body language, you have an added advantage. Other useful skills and knowledge that will help you become more persuasive include emotional intelligence, understanding human needs, and mastering the use of words and language to trigger emotions.


Improving your influence and persuasion skills definitely provide you with lots of benefits including an increase in self-confidence. So, make an effort each day to be more persuasive